Thursday, August 27, 2015
Randy Speeg

Indie Thursday: Opitimize your book ads for Twitter

I’ve been seeing a lot of indie authors advertising their new books on twitter and one thing has become apparent to me. Many authors are not using the twitter stream effectively and are not making their post pictures stand out. Twitter automatically chooses a section of your image to display in the in-stream preview, forcing those who want to see the whole picture to actually click on the tweet to see it. This defeats the whole purpose of using the in-stream to advertise your books. Many people will just scroll past and not bother clicking if what is shown in the preview window is not interesting and engaging. This is especially a problem for book covers, as the standard tall shape of a book is the least ideal size for the twitter stream.

So what is the solution to this problem? Authors need to create advertising images for their books that are already optimized to fit perfectly into the twitter in-stream preview. This will allow your followers to see the entire image without clicking.

Twitter’s in-stream preview is always 440 pixels wide and 220 pixels tall (a 2:1 ratio). If you create your images with this ratio in mind you can create effective ads for your books. To get higher rez images that fit the ratio just do some simple multiplying.

Here are some more image sizes that will work perfectly: (880 x 440) (1320 x 660) (1760 x 880) (2200 x 1100) (2640 x 1320) (3080 x 1540) (3520 x 1760) (3960 x 1980) (4400 x 2200)

Hopefully this will help some authors get some better visibility out there for their books and make the twitter stream a little more eye catching.